Karen McGrane (UX and content strategist) on mobile vs local content.

"Too often, when people talk about delivering different content to mobile users, what they really mean is prioritizing content differently in a local context."


"People use mobile devices in every location, in every context. Just because you know what type of device someone is using or where she is doesn’t tell you anything about her intention."

Karen McGrane (UX and content strategist) on mobile vs local content.

"Too often, when people talk about delivering different content to mobile users, what they really mean is prioritizing content differently in a local context."

"People use mobile devices in every location, in every context. Just because you know what type of device someone is using or where she is doesn’t tell you anything about her intention."

#mobile #content strategy #local

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