Luke W looks at the reality of mobile app usage.
- The average smartphone user downloads only 2.5 new apps a month. Of these, only 26% are used 11 times or more and 26% are only opened once.
Luke recommends “gradual engagement”
Gradual engagement is the process of moving a user through an application or service – actually engaging with it, and seeing its benefits. With gradual engagement, new users are not just presented with a registration form and then dropped off a cliff. Instead, registration is either postponed, or handled behind the scenes and the first time experience is focused on giving people an understanding of how they can use a service and why they should care to.