Mobile Sign Up Forms Must Die

Luke W looks at the reality of mobile app usage.

Luke recommends “gradual engagement”

Gradual engagement is the process of moving a user through an application or service – actually engaging with it, and seeing its benefits. With gradual engagement, new users are not just presented with a registration form and then dropped off a cliff. Instead, registration is either postponed, or handled behind the scenes and the first time experience is focused on giving people an understanding of how they can use a service and why they should care to.

#lukew #mobile app #PolarB #stats

Comments & Reactions

UX Rave's comments powered by Disqus

20 notes

  1. flymantang reblogged this from uxrave
  2. robrogan reblogged this from uxrave and added:
    Gradual engagement is the process of moving a user through an application or service – actually engaging with it, and...
  3. crispy1260 reblogged this from uxrave
  4. uxrave posted this

Top