Mobile Sign Up Forms Must Die

Luke W looks at the reality of mobile app usage.

The average smartphone user downloads only 2.5 new apps a month. Of these, only 26% are used 11 times or more and 26% are only opened once.

Luke recommends “gradual engagement”

Gradual engagement is the process of moving a user through an application or service – actually engaging with it, and seeing its benefits. With gradual engagement, new users are not just presented with a registration form and then dropped off a cliff. Instead, registration is either postponed, or handled behind the scenes and the first time experience is focused on giving people an understanding of how they can use a service and why they should care to.

#lukew #mobile app #gradual engagement #PolarB #stats

4 months ago

Comments & Reactions

UX Rave's comments powered by Disqus

20 notes

flymantang reblogged this from uxrave
robrogan reblogged this from uxrave and added:

Gradual engagement is the process of moving a user through an application or service – actually engaging with it, and...
seensomewhere likes this
cconti77 likes this
pixelpossible likes this
chloe0910 likes this
krisadela likes this
corintrachtman likes this
jaewanparktemp likes this
karinacordon likes this
secretstosuccess likes this
gonzoramos likes this
huzz likes this
crispy1260 reblogged this from uxrave
gbattle likes this
giao71 likes this
graphidart likes this
fieldstudy likes this
he-ce-le-me-den likes this
ktet likes this
joshuanguyen likes this
uxrave posted this

Mobile Sign Up Forms Must Die

Comments & Reactions

20 notes

UX RAVE

Interfaces

User Experience

Research

Dev

Advertising

Ask,