Our Mobile Planet by Google: Detailed mobile behavior statistics covering 40 countries. Create custom mobile reports and download to CSV and PNG. Download the full USA report (PDF) here.
Ever wondered what happens when you send an email? Google Green’s fun little journey.
Follows up Angry Birds’ use of Scroll Path
Display advertising: Facebook ($1.73B) number 1, Google close behind ($1.71B). Display Ads revenue forecast to double in the next two years. This doesn’t include SEM where Google dominates.
"The average US consumer is never more than 3 feet away from their phone. The average smart phone user checks their phone 40 times a day."
- Stephanie Tilenius, Google’s VP of Commerce, cited in The End of Bricks and Mortar Retail As We Know It
(via stoweboyd)
See your “interests” according to Google (and how they target ads to you)
http://www.google.com/ads/preferences
Presumably based off search history
Quick banner ad stats:
Mobile banner: 0.61%
Online banner: 0.07% / 0.12% (according to Emarketer / DoubleClick)
CTR’s remain the same whether Flash, Image or RM
However, there is much higher interaction rates with RM banners
Definitions of CTR, interaction & expansion rates
Types of online banner ads served (Doubleclick)
2010 2009
Flash Ads: 54% 74%
Image Ads: 28% 17%
Rich Media Ads: 18% 9%
In general, larger ad sizes tend to generate greater response
Much more display ad performance metrics from Doubleclick here
UX Design Principles at Major Organizations (links)
UX Design Principles at Major Organizations
- IBM Design Principles
- Googley User Experience
- Windows User Experience Design Principles
- Facebook Design Principles
- Nokia’s Mobile Design Guidelines
- U.S. Government’s guidelines for user-centered design on Usability.gov
from UX Guiding Principles at http://www.letterpress.se/ux-2/ux-guiding-principles/
