"Sharing and recommendation shouldn’t be passive. It should be conscious, thoughtful, and amusing—we are tickled by a story, picture, or video and we choose to share it, and if a startling number of Internet users also find that thing amusing, we, together, consciously create a tidal wave of meme that elevates that piece of media to viral status. We choose these gems from the noise."
- How Facebook is ruining sharing | Molly Rants - CNET News
(via thisistheverge)
#facebook #frictionless sharing #sharing #social #molly wood
revoltfactory:
What Encourages Facebook Engagement?
Facebook posts with photos saw a 0.37% engagement rate, higher than posts with videos (0.31%), text only (0.27%) or links (0.15%).
(via eMarketer)
#facebook #engagement #social #photos #video
Sharing on the Web: How, When, Where and Why We Do It [INFOGRAPHIC]
#social #social media #share #sharing
"Five years ago social media was 3% of our total media spend. Today it’s more than 20% and growing fast."
- Coca-Cola CEO Muhtar Kent, HBR, October 2011
#social #social media #coke #coca-cola #stats
revoltfactory:
Infographic: Rise Of Social Media Ad Spending
Shows where social media dollars are being spent, what social ad revenue is forecast to do through 2013, worldwide social networking ad spending, and more.
(via Digital Buzz Blog)
(via revoltfactory)
#infographic #advertising #OLA #social #social network #stats #research