Ads via iPhone push message = one way ticket to “TURN ALL NOTIFICATIONS OFF” (Taken with instagram)
IN ADVERTISING, AS IN LOVE, DESPERATION NEVER MAKES US MORE ATTRACTIVE
Case in point, this new BlackBerry site, which attempts to woo iPhone users by insulting them: http://wakeupbebold.com/
Display advertising: Facebook ($1.73B) number 1, Google close behind ($1.71B). Display Ads revenue forecast to double in the next two years. This doesn’t include SEM where Google dominates.
World’s largest interactive 3d claw
Chevrolet took over Hollywood Boulevard last week, re-creating a giant-sized, 3D version of the old-school claw game in front of the famous Roosevelt Hotel.
Passers-by lined up for a chance to use a human-sized joystick to direct the claw- - which was projected onto the side of a building—to pick up an array of prizes including a $4,000 vacation, a Burton snowboard, and one for lucky person, a 2012 Chevy Sonic.
Chevy has been big on leveraging outdoor stunts; recently it created a social- media powered bungee jump, also to promote the Sonic.
The most virally shared video ads of the last 5 years
Amazing Google maps mashup campaign from an insurance company, State Farm
Cool site: http://denialhitsthefan.com/
(Google Translate screenshot) Swedish supermarket campaign: enables shoppers to reduce supermarket prices by checking into Facebook places.
Quick banner ad stats:
Mobile banner: 0.61%
Online banner: 0.07% / 0.12% (according to Emarketer / DoubleClick)
CTR’s remain the same whether Flash, Image or RM
However, there is much higher interaction rates with RM banners
Definitions of CTR, interaction & expansion rates
Types of online banner ads served (Doubleclick)
2010 2009
Flash Ads: 54% 74%
Image Ads: 28% 17%
Rich Media Ads: 18% 9%
In general, larger ad sizes tend to generate greater response
Much more display ad performance metrics from Doubleclick here
